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Excellent value for money and a great way to know what your audience is really into
Updated April 15, 2022

Excellent value for money and a great way to know what your audience is really into

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Audience Insights

Modules Used

  • Audiense Insight

Overall Satisfaction with Audiense

I use it to monitor social engagement for the company's pages and profiles and to monitor our audiences, their interests, and the topics they are more likely to want to discuss. I also use it to discover new users. This function and the relative filters are particularly useful and allow me to accomplish this task quickly and effectively. Another thing I appreciate is the possibility of monitoring Twitter unfollows and inactive users, so I can keep our community fresh and engaged.
  • monitor twitter audiences
  • monitor unfollows
  • discover interesting users
  • discover useful keywords
  • sometimes the follow-unfollow mode gets stuck
  • it would be useful to add tools to automated the most common tasks
  • We increased leads over time
  • We acquired useful social intelligence on our audience
We find both platforms useful, but Audiense has a more user-friendly interface.

Do you think Audiense delivers good value for the price?

Yes

Are you happy with Audiense's feature set?

Yes

Did Audiense live up to sales and marketing promises?

Yes

Did implementation of Audiense go as expected?

Yes

Would you buy Audiense again?

Yes

Audiense is especially suited for companies that have niche interests and want to get to their specific audience. It is, however, important to know your audience to begin with, so you can target your search on appropriate keywords. It is probably less competitive where broad swaths of interests are involved, like Twitter, for instance, does that pretty well on its own platform. This doesn't mean that Audiense wouldn't help, just that it would be less of a motivating factor for potential users.

Using Audiense

2 - Management and marketing management. We are a small enterprise working for clients who outsource smm and therefore we all work on delivering what they need through the use of services such as audience. We also work with representatives of the clients and share audience data with them in order for them to get a clearer picture of how we are working
1 - This is mostly my job as I have a background in digital marketing, however, a good understanding of brand identity is also required, as Audiense is a flexible tool whose use should be tailored to specific brand needs, therefore constant communication with the client is essential to make the best of the platform
  • audience base growth
  • lead generation
  • sentiment analysis
  • deeper understanding of target audience needs
  • support to marketing in creating buyer personas
  • meaningful connections
  • expanding to different products and clients
  • improving reporting
  • automating tasks
I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come