Overall Satisfaction with Audiense
We are an agency so use this tool alongside other research tools to provide digital insights that our clients can use to increase the effectiveness of their marketing strategies. This has allowed us to uncover valuable insights around potential and target audiences or uncover niche audiences that our clients weren't aware of.
- Segmentation
- In-depth demographics
- Unique insights compared to other tools i've used - personality
- Exports could be cleaner
- Improved communications for clients (tone of voice)
- Better segmentation
- Rich competitor analysis
I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.
Do you think Audiense delivers good value for the price?
Yes
Are you happy with Audiense's feature set?
Yes
Did Audiense live up to sales and marketing promises?
Yes
Did implementation of Audiense go as expected?
Yes
Would you buy Audiense again?
Yes