The best starting point to start discovering audiences.
Updated July 03, 2022

The best starting point to start discovering audiences.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Audience Insights

Modules Used

  • Audiense Insight

Overall Satisfaction with Audiense

We used Audiense when we had big social media accounts on Twitter and we wanted to analyze how their audience was composed. The kind of followers, their main insights, and the brands they were more interested in. It was a good start to separate the audience into very specific or clear groups, so you could start creating hypotheses about how you could segment the audience for future strategies.
  • Segment kind of users inside an audience.
  • Find out the main characteristics between these audiences.
  • A good starting point to create an strategy that needs custom segmentation.
  • To include more social networks that could help Twitter data.
  • An easy way tool from start to segment audiences that share similar characteristics to get a deep-dive.
  • Easy to use export reports or an API integration for a Data visualization tool.
  • 3 days time saved for desktop research about audiences.
  • Increased value of trustful data as a good start point for exploration.
  • Enhanced possibilities to explore another countries data, most of marketing tools are more expensive for having this information.

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When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.