BingAds Review
September 11, 2015

BingAds Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We use BingAds for our SEM campaigns on both our consumer and professional focused digital marketing teams to drive leads.
  • Unique inventory
  • Lower CPCs but likely due to less competition than AdWords
  • Reporting
  • Desktop Editor is very slow
  • Disappointing that updates to the interface follow Google instead of innovating on their own
  • Search remarketing please
  • Lower CPAs
  • Lower conversion volume
  • Reps seem less knowledgeable about platform and UI updates than Google
I think MSN has just followed what Google has been doing in terms of platform updates and targeting capabilities. I would much rather see the platform go in a different direction... or at least innovate in some way.
If you are on a budget, or looking for cheaper CPA/CPCs, go to Bing. AdWords has way more reach though. AdWords is easier for less experienced users as also for small/medium businesses.