BingAds is better, but still can catchup!
September 09, 2015
BingAds is better, but still can catchup!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bing Ads
We're using Bing Ads for lower funnel marketing and using it as a closer. It's used only within the marketing department. It allows potential customers to find us quickly and easily in Bing search.
- Native ads pilot
- Conversion tracking broke for a week
- Reporting can be easier - would love the Dimensions tab to function like AdWords
- Bing Ads Editor has been better, but can still improve
- It has positive impact on ROI.
AdWords is still the top product with reporting and ease with the UI and Editor. Bing is getting there. I would like to see reporting closer to AdWord's capability especially seeing the Dimensions by time or device easily within the UI and not have to create a pivot within the exported file to view the aggregate data.