Bing Ads - A Must Have For Paid Search
May 11, 2018

Bing Ads - A Must Have For Paid Search

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

I use Bing Ads to promote and distribute products and services to businesses and clients within a multimedia and creative agency. Using tailored ad copy and specific targeting I ensure that our ads are placed in front of the right customer at the right time. We work towards customer acquisition, product sales and brand awareness within previously agreed KPIs.

Pros

  • Bing Ads is particularly good for applying bid adjustments across different demographics different audiences different devices and other segments.
  • I find the interface easy to use and navigate.
  • Bing Ads has a number of excellent reps who provide insights and opportunities to improve performance.

Cons

  • Unable to see impression share
  • Keyword planner not as advanced as AdWords
  • Bing editor interface not as easy to navigate as AdWords editor
  • Bing generally has a positive ROI in campaigns across multiple industries.
  • Bing generally has lower CPC and cost per acquisitions
  • It can be difficult to scale these positive results
Bing Ads is useful when targeting audiences in the US and the older demographic who tend to use Bing Ads as their default browser. Bing is not so useful as the primary engine targeting a large wider audience.

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