Search ads beyond Google's audience
April 12, 2018

Search ads beyond Google's audience

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

We use Bing Ads to target in-market customers who are searching for products and services we offer. We convert them to leads and sales to grow our customer base.

Pros

  • Keyword-based targeting
  • Geographic targrting
  • Conversion tracking

Cons

  • Need to have offline sales uploads
  • Auto-tagging of ads
  • More traffic to PLAs
  • Cost-effective lead generation
  • Improve ROAS on search advertising
  • Expands reach of key messages
  • Smaller audience
  • Lower CPM
  • Lower CPL
  • Better ROAS
Helpful if you are targeting a specific identifiable market.

Not good for branding or if you don’t have good tracking.

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