SEM? Don't ignore all the Bing traffic!
October 15, 2019

SEM? Don't ignore all the Bing traffic!

Jerry Janes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bing Ads

You can't ignore Bing, period. When it comes to SEM, you need Bing in addition to Google Ads, or you risk missing 10-25% of all search users. As Google continues to lose it's search majority, other engines like Bing only become more important and necessary in your overall marketing plan.
  • User friendly
  • Cheaper than Google
  • You can import/update from Google Ads = less work and time!
  • I've yet to find an issue, period.
  • As mentioned, it is cheaper on a CPC basis, with the exact same demographics.
As mentioned, it is overall more cost effective and you cannot afford to ignore all that Search traffic.
Unlike Google Ads support, they are trying to actually help, not just upsell you.

Do you think Microsoft Advertising delivers good value for the price?

Yes

Are you happy with Microsoft Advertising's feature set?

Yes

Did Microsoft Advertising live up to sales and marketing promises?

Yes

Did implementation of Microsoft Advertising go as expected?

Yes

Would you buy Microsoft Advertising again?

Yes

Bing Ads are ideal for short or long term campaigns. I cannot imagine a scenario where it wouldn't be helpful or applicable.