Item: Microsoft Advertising
Rating: 4
Author: Attila-Csaba Szabo

Use Cases and Deployment Scope

Bing Ads was supposed to be a supplementary ad network, besides the obvious Google Ads and facebook ads. It turned out to be a total failure and an absolutely unacceptable experience.

Pros and Cons

There are no points that Bing does well.

Ads have not been approved for WEEKS.
There's no real possibility of fixing things.
The support personnel keep apologizing, but offer no real support.

Return on Investment

It's been an absolutely horrible experience, money thrown out the window with no recourse to even get it back.

Google and Facebook both performed superiorly to Bing, which actually only took the money and didn't give even one single impression back. In short, it's a useless system with no regard for the paying customer.

Support Rating

Support does what they can do, but it's useless if they don't have the power to change anything.

Key Insights

Do you think Microsoft Advertising delivers good value for the price?

Are you happy with Microsoft Advertising's feature set?

Did Microsoft Advertising live up to sales and marketing promises?

Did implementation of Microsoft Advertising go as expected?

Would you buy Microsoft Advertising again?

Other Software Used

Google Ad Manager, Facebook for Business

Likelihood to Recommend

I give a rating of 4 stars, merely because of the effort of the support personnel, who've done a great job in trying to help me, but they obviously have no power to do so. The entire account is in a funny state. Initially, ads have been disapproved, then they are eligible but not running at all; the entire Bing Ads system offered an absolutely unacceptable experience.
What is wrong with these people? Seriously? It takes 2 weeks to approve some ads?
At the same time, I've spent roughly the same amount on FB ads and Google Ads, and generated 300% ROI almost, on both.

Unacceptable experience, a waste of time and money

Overall Satisfaction with Bing Ads