Start emailing your donors today
February 11, 2019
Start emailing your donors today
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Blackbaud Online Express
My non-profit uses Blackbaud Online Express to send donation request emails, membership renewals, and informational emails about upcoming events. Event emails work particularly well because we can use Blackbaud Online Express for tickets and registration as well. We basically use the software as our main tool for email marketing and communication. We no longer reply on Constant Contact for our email communication to members and donors.
- The tool provides strong reporting regarding email engagement (who opened, clicked, etc).
- The email tool is extremely easy to use...it requires little training and everyone in our office feels comfortable with it.
- It integrates well with our database of donors and members, allowing us to better track past email engagement.
- I find the interface to be a little confusing and awkward sometimes, especially at the beginning.
- There is no merge field available for emailing.
- A/B testing for emails is timely....there's no easy for testing the effectiveness of emails.
- Our monthly membership program has seen an increase due to a more consistent email marketing campaigns through Blackbaud Online Express.
- We also have seen better engagement with our direct mail campaigns because our email marketing is now able to supplement the direct mail.
- I feel like we have a better understanding of our members and our interactions with them due to Blackbaud Online Express's ability to track interaction.
Constant Contact definitely has more bells and whistles when it comes to email campaigns but we found it to be more complex than we needed. Blackbaud Online Express has the right combination of simplicity, ease of use, and features needed to be successful with our email marketing.