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February 08, 2019

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Adam Montgomery | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Blackbaud Online Express

Our marketing team uses Blackbaud Online Express as our email marketing tool to get the word out about upcoming events and programs. We also use it for event registration because this feature integrates so well with the email marketing tool. The tool allows us to be more organized and strategic about how to email our members.
  • Sending emails is so easy and intuitive.
  • The ability to include event registration within email marketing is a huge plus.
  • The tool integrates very well with our database of members, allowing us to track and manage members who are engaging with our emails.
  • It does not have a lot of additional, more complex emailing options that may be a larger organization would desire. For example, there is not an easy way to do A/B testing with emails.
  • I wish that creating follow up emails for people who opened the original email was a little easier. There still does not seem to be an easy way to do this.
  • Merging fields in emails is not possible; at times it would be nice to have this feature.
  • We have seen a steady increase in our program and event participation since we adopted the use of Blackbaud Online Express.
  • Our email engagement has improved as we are now better able to target members who are receptive to emails.
  • The use of email marketing with Blackbaud Online Express complements well with our direct mail campaigns.
Blackbaud Online Express has the features and tools that best suit my organization. We do not need all of the additional features that Constant Contact has; they would most likely go unused and would add unnecessary complexity.
Blackbaud Online Express is an emailing tool that is so easy and simple to use that our entire organization has been able to pick it up and get comfortable with it. It's designed to be simple so that it can be used directly out of the box. It's best used by a small to medium sized organization that does not need a lot of complex emailing features.