Bombora is a super power.
August 25, 2022

Bombora is a super power.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We want to understand when a prospective account has surging intent for one of our products. If they're an existing customer, we want to understand if there's potential to lose them because they're surging intent around our competitors. We needed solutions that allowed us to find insights but also take action and change our marketing and sales strategies accordingly.

Pros

  • Companies with surging intent by topic
  • Easy to use dashboard
  • Integrated into the platforms where I activate marketing

Cons

  • The data is fantastic if you know how to read it but you have to know how to read it.
  • Loading in account lists into the dashboard is complicated.
  • Updated taxonomy keywords. Some are pretty outdated or old.
  • Understand who's in market and more easily winnable
  • Understand how our marketing changes someone's content consumption
  • Understand what customers are on starting to examine the market.
  • Mostly internal systems or we use the dashboard manually.
For our internal systems, I wasn't in charge of those integrations. My understanding is that Bombora worked to accommodate us.

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

Yes

Did implementation of Bombora go as expected?

Yes

Would you buy Bombora again?

Yes

We were looking to execute a campaign targeting the people that we were the most likely to convert. We pulled the accounts that had surging intent on a list of appropriate topics that matched our personas. It was easy to pull the surging accounts via the dashboard and then load them into our email marketing platform.

Bombora Feature Ratings

Company information
10
Industry information
10

Comments

More Reviews of Bombora