Honest Review of Bombora
August 25, 2022

Honest Review of Bombora

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We use Bombora in conjunction with our RollWorks platform, to serve ads to companies surging on a number of topics that we deem important to the business. In addition, our Sales team also uses Bombora in Salesforce for prospect accounts and to prioritize them based on what topics they're surging on.
  • Clear Surging Score
  • Wide array of subjects/topics
  • Great CSM relationship
  • More integrations with other ad platforms
  • Make it easier to create reports
  • Provide more insights long-term on surging companies
  • Increased advertising efficiency
  • Better quality leads
  • Increased sales followup activity
Company Surge intent data is pretty accurate based on feedback we've received from Sales interactions. In addition, on the paid media side we're able to see companies with intent data have higher engagement or conversion than those without.
While we use both TechTarget and Bombora at our company, Bombora provides a better high level view for our Marketing department to use for our various programs and initiatives. On the other hand, TechTarget is a better tool for Sales to easily identify prospects with high intent and go after them.

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Did Bombora live up to sales and marketing promises?

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Did implementation of Bombora go as expected?

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Bombora is definitely appropriate for your paid media efforts as well as providing context/knowledge for Sales teams to pursue prospects. For Paid Media, Bombora is a great tool for identifying companies outside of your Target Account List that have a high potential of converting to a customer. For Sales teams, Bombora provides helpful context and background for BDRs to follow up with prospects and provide solutions they are actually interested in.

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