Item: Bombora
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Bombora in conjunction with our RollWorks platform, to serve ads to companies surging on a number of topics that we deem important to the business. In addition, our Sales team also uses Bombora in Salesforce for prospect accounts and to prioritize them based on what topics they're surging on.

Pros and Cons

Clear Surging Score
Wide array of subjects/topics
Great CSM relationship

More integrations with other ad platforms
Make it easier to create reports
Provide more insights long-term on surging companies

Return on Investment

Increased advertising efficiency
Better quality leads
Increased sales followup activity

Systems Integrated With

Company Surge® Intent Data

Company Surge intent data is pretty accurate based on feedback we've received from Sales interactions. In addition, on the paid media side we're able to see companies with intent data have higher engagement or conversion than those without.

Alternatives Considered

TechTarget Priority Engine

While we use both TechTarget and Bombora at our company, Bombora provides a better high level view for our Marketing department to use for our various programs and initiatives. On the other hand, TechTarget is a better tool for Sales to easily identify prospects with high intent and go after them.

Key Insights

Do you think Bombora delivers good value for the price?

Yes

Are you happy with Bombora's feature set?

Yes

Did Bombora live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bombora go as expected?

I wasn't involved with the implementation phase

Would you buy Bombora again?

Yes

Other Software Used

TechTarget Priority Engine, RollWorks, Salesforce Experience Cloud

Likelihood to Recommend

Bombora is definitely appropriate for your paid media efforts as well as providing context/knowledge for Sales teams to pursue prospects. For Paid Media, Bombora is a great tool for identifying companies outside of your Target Account List that have a high potential of converting to a customer. For Sales teams, Bombora provides helpful context and background for BDRs to follow up with prospects and provide solutions they are actually interested in.

Honest Review of Bombora

Overall Satisfaction with Bombora