Intent Data both for marketing and sales team.
September 07, 2022

Intent Data both for marketing and sales team.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bombora

We use Bombora for intent data, which we decided to incorporate into our strategy in order to increase the number of accounts in our database, as well as leads and mils, which would lead to increased sales. We've integrated it with our CRM (HubSpot), where we analyze the data they send and run multiple workflows based on the intent category, as suggested by our CS Manager.
  • Intent Data.
  • Historical Data Analysis.
  • Market Research.
  • Analytics Reports - could be more automated and user-friendly. Instead of selecting all of the intent topics, it would be great to be able to use the previously defined intent clusters.
  • Industry categories - are very generic, making it difficult to identify the specific companies of interest.
  • Lead generation.
  • Increased marketing email open rate.
  • HubSpot
Integration and the entire setup process were simple. The customer success team was fantastic in guiding us through the process and was always available to answer any questions we had.
When compared to previous tools, the accuracy and quality of intent provided are significantly higher. We discovered that it corresponded to our own research and actions later in the engagement process.

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Bombora is an excellent ABM strategy add-on for analyzing and researching the target market. Furthermore, based on the data provided, it allows for further market expansion if necessary. From our perspective, it has done an excellent job of supporting both marketing and sales actions. We were able to adjust our nurtures within marketing based on the relevant topics, which increased our conversions. In comparison to previous tools, the quality of intent is higher.

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