Branch - A great tool for Universal Links
Overall Satisfaction with Branch
Referrals by Branch is another nice feature where one can see the influencers' as well as the referred user's count. Cross-channel analytics is very useful for tracking campaigns.
There are a lot of conversions that can often time be difficult for newcomers to implement correctly. UserID, BranchID and similar attributes can sometimes lead to ambiguity in understanding.
All in all, a brilliant experience with great results to be yielded by an implementer of Branch's resources.