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Good for some companies but not others, especially not ours.
June 27, 2023

Good for some companies but not others, especially not ours.

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Falcon.io (legacy)

Modules Used

  • Consumer Research
  • Social Media Management

Overall Satisfaction with Brandwatch

We use Brandwatch to manage our social media content distribution and gain insight into our target audience. We faced the challenge of dealing with multiple accounts and not being able to efficiently track our analytics.
  • Easy to use
  • Responsive Customer Support
  • Included influencer management
  • Client Management
  • Linkedin Functionality
  • UX Design
  • Automations
  • Scheduling posts on multiple accounts
  • Seeing the analytics on past posts done through BW
  • The listening tool just not for LinkedIn
  • Lost time having to redo posts on Linkedin which defeats the purpose
  • Not able to have our graphic designer and copywriter work within the tool
  • Has let us to build an internal workflow that is automated
Hootsuite visually looks better and has way more integrations/ suggestions/ areas to save copy/ resharing ability/plus Later is more affordable for small business owners but ideal for creatives to visualize and manually adjust feeds.

Do you think Brandwatch delivers good value for the price?

No

Are you happy with Brandwatch's feature set?

No

Did Brandwatch live up to sales and marketing promises?

No

Did implementation of Brandwatch go as expected?

No

Would you buy Brandwatch again?

No

This platform is very robust and has a lot of great features to suit a full marketing suite. At the same time, it is not ideal for any company that mainly lives on LinkedIn. You may as well use their internal account management tool. But if you need to manage influencers or only need a very simple display of your activity then this is a very user-friendly tool. It simply is not ideal for our organization. Please take as much time as possible to play with the platform before committing to a contract. Honestly Hootsuite and Later are my personal favorites still. I was hoping this would provide a new opportunity to gain more insight into our audience but it is definitely not for us. I may have a personal bias since I am a creative and like to see my work displayed and be able to visually see other streams of content. This just seems like a step back from a designers stand point. Functionality wise it defiantly works. It's just a matter of if you want something with just the bare bones.