Highly Recommend
November 03, 2025

Highly Recommend

Brittney Camargo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Pro,Enterprise/Q,Enterprise/M

Modules Used

  • Consumer Research

Overall Satisfaction with Brandwatch

We use Brandwatch to help capture Crisis, and keep track of the conversation. As well as see how people talk about our Brand, our LTO's, and our Campaigns.

Pros

  • Iris + AI
  • We can really get down to the niche of conversation
  • Components to chose from

Cons

  • AI chat within the dashboard to help pinpoint trends easier
  • AI within tag + category writing
  • A more accurate sentiment
  • It has helped when deciding on what LTO's we should bring back -- Hot Orange Chicken
  • It has helped on connecting the dots when it comes to sentiment on our LTO's and then how that relates to our portion perception
  • Where we should be talking to our guests on
It is a harder platform to use compared to other ones I've looked at. It is a bit more complex, and some might need a longer time to get used to it.
Brandwatch stacks up pretty close to Sprinklr, but still is easier to use, and not all offer Gemini AI, plus all the components available, as well as being able to use boolean. Brandwatch can dig deeper into insights.

Do you think Brandwatch delivers good value for the price?

Yes

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

Yes

Did implementation of Brandwatch go as expected?

Yes

Would you buy Brandwatch again?

Yes

Brandwatch is great when tracking our conversation, and like I said getting down to niche things within that bucket. As well as tapping into conversation from competitors to see how we scale up. Tracking crisis is also a big one.

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