Brandwatch - market leading digital intelligence software for strategic insight and foresight.
December 14, 2015

Brandwatch - market leading digital intelligence software for strategic insight and foresight.

Emma Reid | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Pro,Enterprise/Q,Enterprise/M

Overall Satisfaction with Brandwatch Analytics

We use Brandwatch Analytics within our organisation to gather digital intelligence for clients. We use this platform to cleanse, segment and provide context behind the data, allowing for actionable and meaningful insight that provides an understanding of strategic insight and foresight.

Pros

  • The gathering of data and use of categories, rules and tags to help to segment large unstructured datasets into structured themes of data that can be analysed through netnographic and qualitative research techniques.
  • The ability to auto create reports on a daily, weekly and monthly basis, allowing us to draw comparisons and track changes in sentiment and behaviour over time.
  • The use of Brandwatch Analytics signals to identify emerging trends, crisis management and conversation spikes, allowing us to work in an agile fashion to respond to changes within the marketplace on a real-time basis.

Cons

  • It can be complex to write advanced level queries, for example understanding where the brackets should be placed when writing long and detailed queries.
  • The cleansing of the data is the most time consuming part of data analysis - greater automation in data cleansing would allow for more time for data analysis and comparison of themes and patterns (again this relates to the ability to write good queries to ensure that the correct data is pulled.
  • It may be useful to have an 'auto translate function' as we have been asked recently to analyse data in different languages and we currently do not have these skills in-house.
  • Our entire business model is framed around using tools to analyse digital conversations. Brandwatch Analytics is our most used tool and is used for most of our client projects. It is therefore only a positive impact.
  • The changes and development in Brandwatch Analytic's capacities allows us to pitch for new pieces of work and extend current client work therefore it continues to have a positive impact on the business.
Brandwatch Analytics is most suited as an 'all round' social intelligence product. We have seen massive changes in the capability of Brandwatch over the last year and are very excited to see how we can expand our own business opportunities through the use of Brandwatch.
4 - Research, Analyst and Business development
Brandwatch Analytics is suited to situations where businesses need to understand the context behind digital conversations. It works well with high volumes of data, however there is a need for training and an understanding of the type of information that you are looking to confirm/explore within the data, therefore projects should be planned out and categorised prior to beginning analysis - this can be very time consuming.

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