Item: Brevo
Rating: 10
Author: Verified User

Overall Satisfaction with Brevo

Use Cases and Deployment Scope

We use Brevo for email campaigns. It helps us build customer loyalty by sending reminders, announcements, marketing materials, promotions, event updates, and other news we want to share with our customers and the wider community. Brevo also contributes significantly to building a strong company image, in addition to the communication it provides.

Usamos Brevo para campañas de Mail. Aporta a la fidelización de nuestros clientes y así enviamos recordatorios, avisos, marketing y publicidad, promociones, eventos y demas noticias que queremos comunicar a nuestros clientes y a nuestra comunidad en general. Brevo aporta mucho a construir una imagen robusta como empresa ademas de la comunicación que da.

Pros and Cons

Pros

Its functionality is simple
Effective tools
It has templates that make the work easier.
We can fully customize our campaigns
Su funcionalidad es sencilla
Herramientas efectivas
Tiene plantillas que hacen mas facil el trabajo
Podemos personalizar al 100% nuestas campañas

Cons

I wish the CRM was more user-friendly; we wanted to use it but we didn't understand it.
Have more templates
That it has more images and resources saved
Me gustaría que el crm sea mas amigable, lo quisimos usar pero no lo entendimos
Que tenga mas plantillas
Que tenga mas imagenes y recursos guardados

Return on Investment

We haven't increased our number of clients, but we keep those already in our portfolio connected.
We are informing potential job seekers about available offers.
We generate brand presence
No hemos aumentado en clientes pero los mantenemos comunicados a los que ya se encuentran en nuestra cartera
Comunicamos a los posibles prospectos de ofertas
Generamos presencia de marca

Usability

Since it's quite easy to use, at least in the email campaign section, I believe some timely and necessary improvements could be made. These would allow us to use the other available tools and not just focus on campaigns. Additionally, certain aspects, such as block movement, need improvement within the campaigns.

Ya que es bastante sencillo su manejo, al menos en la parte de campañas de correo, sin embargo considero que podrian aplicarsele mejoras oportunas y necesarias, estas ayudarian a poder usar las otras herramientas que se tiene y no solo centrarnos en las campañas, ademas hay ciertas cosas como movimientos de bloques que se deben de mejorar en las campañas

Alternatives Considered

Doppler Email Marketing & Automation and Mailchimp Transactional Email (mandrill)

Well, these other tools do the same thing, they contribute to email campaigns; however, we tried them and stopped using them because they are not at all simple, and we believe that Brevo is the simplest, most intuitive, and most effective tool that exists for this type of strategy, so we decided to stick with it.

Bueno estas otras herramientas hacen lo mismo, aportan a las campañas de mailing sin embargo las probamos y dejamos de usarlas ya que no son para nada sencillas y creemos que brevo es lo mas sencillo, intuitovo y efectivo que existe para este tipo de estrategias por ello decidimos quedarnos

Key Insights

Do you think Brevo delivers good value for the price?

Not sure

Are you happy with Brevo's feature set?

Yes

Did Brevo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Brevo go as expected?

I wasn't involved with the implementation phase

Would you buy Brevo again?

Yes

Other Software Used

HubSpot CRM, Canva, Google Analytics

Likelihood to Recommend

Brevo is very suitable for companies and individuals who want to run email marketing campaigns, create a strong corporate image, manage customer relationships, and build customer loyalty. Like any application, there are areas for improvement, such as more templates and a simpler CRM application, but I believe it has more positive features than negative ones, and for us, it has become a strategic partner.

Brevo es muy adecuado para empresas y personas que desean realizar campañas de mailing marketing, crear un sólida imagen corporativa, el CRM con los clientes y fidelizarlos. Hay puntos de mejora como toda aplicación como mas plantillas, mejor sencilles en su aplicativo de CRM pero considero que tiene mas funcionalidades positivas que negativas y para nosotros se ha convertido en un aliado estrategico

This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.

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