Solid Mid-Level Business Solution
March 08, 2018

Solid Mid-Level Business Solution

Michelle DeVore | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

[It's being used in the] Marketing Dept - allows us to send emails and segment files and acquire emails.
  • Fairly easy to edit creative (WYSIWYG format)
  • Decent client support; like our account exec and he has been supportive when we have asked for things
  • Easy to segment files and create workflow/trigger emails
  • I wish it was not volume commitment pricing but pay as you go - difficult to manage strong growth of file with having to calc file volume 12 mos in advance
  • I wish it was less list-dependent and instead had a master database that you can segment from
It's not really comparable - theirs is an enterprise level solution and I had a full-service account with them. It's apples/oranges.
I think it's good for immature, non-enterprise level programs. Once you are doing intense modeling or product recs etc., it gets out of its depth fast.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
5
Landing pages
Not Rated
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
7
Triggered drip sequences
7
Dashboards
1
Standard reports
1
Custom reports
1