Bronto - The Ugly Dinosaur That Gets The Job Done
March 12, 2018
Bronto - The Ugly Dinosaur That Gets The Job Done
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bronto Marketing Platform
We are using Bronto as a means to improve our revenue via email marketing campaigns. Additionally, it is being used as a tool to re-engage with customers who previously bought a product from us. It is solely being used in our marketing department although we are applying it to a wide range of circumstances based upon each individual department's needs.
- It provides a solid way of sending a lot of emails to a lot of different people across a lot of different account types (i.e. gmail or outlook)
- The analytics section is comprehensive and provides a clear picture of your customer's behaviors
- Segmenting is an easy and simple task
- The analytics section, while already very comprehensive, should add in even more ways to compare email campaigns to one another
- The email builder is adequate but can be a bit cumbersome when creating more advanced emails
- Improving the automation of emails is another way in which Bronto could improve
- Bronto has allowed our business to steadily grow through its email capabilities
- Creating various campaigns has also helped add to our growth
Although it may not appear to be as modern as other email marketing platforms, Bronto's backend capabilities are solid and produce results that drive sales. Simply put, Bronto is a great example of how looks aren't everything.