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Buddy used to be a Leader; SalesForce Over Promises Under Delivers
July 15, 2013

Buddy used to be a Leader; SalesForce Over Promises Under Delivers

David Pierpont | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Buddy Media (legacy)

Modules Used

  • ConversationBuddy

Overall Satisfaction with Buddy Media

  • If your company needs a complex role-based permission set for seeding social posts, scheduling, work flow, Buddy is pretty good.
  • What used to be leading edge on deploying engagement widgets (aka sapplets) has become too cumbersome for simple deployments, usually requiring help from Buddy to put it together.
  • Since being bought by SalesForce and marketed as a bundle with Radian6, they force you into the bundle when nothing is integrated, not even billing.
  • Buddy along with most platforms in this category are still using number of social accounts as the threshold for increases in costs. When this is taken to scale for large brands like QSR's this is not a feasible or cost effective solution. This puts Buddy in direct conflict with Facebook and G+'s move towards hyper local (which by the way other than reviews I'm against)
  • It executes our posts efficiently.

Using Buddy Media

This is mainly due to the lack of integration that SalesForces promises of the Buddy Media and Radian6 platform. Also the purchase of Buddy and Radian have nearly halted evolution of both products for the last year, both are falling behind quickly. Pricing should be al la carte, not forced to buy the whole suite, especially if it is not integrated. Finally, I've had sub-par customer service, billing and support issues since SalesForce bought the platforms. Hopefully they will get all of these issues resolved by the time contracts come up for renewal.