Bynder for Advertising Agencies Its a Yes
October 28, 2025

Bynder for Advertising Agencies Its a Yes

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Brand Portal

Overall Satisfaction with Bynder

We use Bynder to organize everything from photos to brand guides to digital ads. Before Bynder, we used a server organization system, which meant we spent unnecessary time--sometimes a lot of it--tracking down a specific asset, and there was no information associated with the assets. To share assets with clients, we had to upload them to a SharePoint folder and send a link, which sometimes had permissions issues. Since implementing Bynder, we have onboarded multiple clients, and they all love how intuitive it is to navigate. With the recent addition of targeted homepages, we are even more positioned to offer our clients bespoke digital asset management experiences, setting us apart from competitors.

Pros

  • filtering
  • onboarding
  • knowledge base

Cons

  • I'd like to see better UX/UI options in the CXUC module, like the ability to place content blocks anywhere, the ability to have different themes on different homepages, and for the edit box to follow you as you scroll
  • It would be amazing and hugely time-saving to be able to copy the metadata from one uploaded asset to a new upload
  • Hovering over images in upload to expand them would help when there are a lot of images/detail in them
  • We are much more nimble when it comes to our post-production; we were able to create an entirely new client setup within Bynder and upload all their stills within 3 weeks of their shoot
  • Our clients are happier with their experiences
  • We have grown our Bynder client base, contributing to overall profitability
In general, Bynder is extremely easy to navigate. There are some complex things that require more attention to detail, but overall the portal is intuitive. My main areas of improvement would be for upload (allowing users to copy upload metadata from an existing asset into the upload screen of new assets) and CXUC (based on Technical Office Hours meetings, I anticipate that as CXUC is around for longer, its usability will improve).

Do you think Bynder delivers good value for the price?

Yes

Are you happy with Bynder's feature set?

Yes

Did Bynder live up to sales and marketing promises?

Yes

Did implementation of Bynder go as expected?

Yes

Would you buy Bynder again?

Yes

Bynder is great for companies that need to store, organize, and share a high volume of assets for many clients, brands, etc. It's especially useful because you can both search and filter, so whether you already know what you're looking for or not, you can find the asset you need. It wouldn't be worth the cost if you only had a few hundred assets to upload; it really works well because you can parse through thousands to find specifically what you're looking for.

Bynder Feature Ratings

DAM Features
9.8
Uploading assets
8
Downloading assets
10
Categories
10
Asset storage
10
Asset sharing
10
Asset search
10
Tagging system
10
Content editing
10
Metadata
10
Collections
10
User access
10
DAM API
10
Reporting & Analytics
7.0
Dashboards
7
Standard reports
7
Custom reports
7
Data exportability
7
Content analytics
7

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