Has everything that is unfortunately misplaced!
January 09, 2018

Has everything that is unfortunately misplaced!

Sundeep Gopal | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with CallidusCloud Marketing Automation

CallidusCloud Marketing Automation does everything that it is supposed to do but the UI is very bad and kind of confuses the user. We have been using CallidusCloud Marketing Automation for various purpose ranging from lead generation campaigns to send out newsletters.
  • Does everything that it needs to
  • Can handle huge amounts of data
  • Reporting is good
  • UI is very bad
  • Has so many features that many can go unnoticed and hard to figure out
  • Very bad customer support
  • Very bad delivery rate or can land up in spam easily
  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
There are different platforms similar to Callidus Cloud Marketing Automation like Hubspot and Marketo, I would not be in a position to suggest any other because we haven't used other platforms.
CallidusCloud Marketing Automation can be useful in organizations with complicated marketing teams because of this tool kind of covers everything but since there is very little need because most of the times you would not be needing all the features. Further to that even though there are a lot of features many don't work well.

CallidusCloud LeadRocket (discontinued) Feature Ratings

WYSIWYG email editor
6
Landing pages
6
Lead scoring and grading
8
Data quality management
6
Automated sales alerts and tasks
5
Social sharing and campaigns
5
Role-based workflow & approvals
6

Evaluating CallidusCloud Marketing Automation and Competitors

CallidusCloud Marketing Automation Training

CallidusCloud Marketing Automation is easy to learn if you are willing to explore the platform but it could get very confusing sometime. I would recommend going with the training if they offer one.