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Recurly

Score8.7 out of 10

43 Reviews and Ratings

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What is Recurly?

Recurly is a subscription billing platform and manages customer communications via email, business performance monitoring, and account changes. A merchant bank account is required to work with Recurly. A payment gateway is part of the product but it integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options.

Categories & Use Cases

Media

Screenshot of Payments with smart routing to improve transaction success rates and conversions by offering a variety of payment methods, such as credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, and ACH.
Screenshot of The flexible ways to configure subscription billings workflows, and automate recurring invoicing based on the subscription parameters.
Screenshot of Automated dunning communications to increase collection effectiveness. Configurable across period and timing, if the payment is past due or declined, selected and personalized dunning campaign launch.
Screenshot of The features to set up and test different products, plans, and pricing options, plus promotional tools like free trials, coupons, and gift subscriptions and cards to attract more customers.
Screenshot of Recurly analytics, which provides a 360° view into the health of a subscription business's plan performance, churn trends, campaigns results, financial metrics. These inform decisions for business growth.

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Screenshot of Payments with smart routing to improve transaction success rates and conversions by offering a variety of payment methods, such as credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, and ACH.

Reviews

What users are saying about Recurly.
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Recurly review

Incentivized
Verified User
Account Manager in Customer Service (11-50 employees employees)

Use Cases and Deployment Scope

We use it to offer monthly subscriptions to our users who don't use our iOS app - basically web users.

Pros

  • Monthly subscription
  • Yearly subscription
  • Discounts on subscriptions

Cons

  • More marketing features
  • Churned users relationship
  • A visual path of subscribers

Return on Investment

  • Doubled our ability to offer subscriptions
  • Ability for non tech teammates to change subscription setings

Usability

Other Software Used

Slack, Intercom, Braze

Pros and cons of Recurly

Incentivized
Verified User
Employee in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We use the platform for critical bussiness use cases like Subscription Management, Coupons and more

Pros

  • Creation of coupons
  • Launching of coupons
  • Subscription Management

Cons

  • limited reporting and analytics
  • Unexposed API's for integration
  • slow customer service and support

Return on Investment

  • card declines: this is a big negative, as it affects the potential customer and event the journey of existing customer, who tries to renew
  • coupons were positive, as we could decommission voucherify and use Recurly for the coupons instead
  • needed to move analytics to Amplitude, due to less options

Usability

Other Software Used

Amplitude Analytics, Microsoft Teams, New Relic, Atlassian Jira, Atlassian Confluence, Slack, Postman, Ahrefs

Great for paid subscriptions

Incentivized
Verified User
Director in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use Recurly to manage our paid subscription business. Recurly's built-in reporting is a game-changer, giving us instant metrics to measure results and identify areas in need of attention.

Pros

  • The ease of running reports with clear charts and graphs makes it easy to spot trends.
  • The ability to add new products or subscription packages can be created & made live in minutes.
  • Exporting customer lists and subscribers can be done in seconds.

Cons

  • The Recurly system logs you out in minutes if it sits unused, which leads to users having to constantly log-in.
  • Recurly does not allow for Google Analytic tracking all of the way through the checkout process.

Return on Investment

  • Since beginning with Recurly, our paid subscription counts have improved 7%. This is largely driven by the ability within Recurly to test various promotions and subscription pricing.
  • The ability to have transparency in our monthly recurring revenue numbers have allowed us to accurately manage and forecast our subscription goals.

Usability

Other Software Used

Digioh, HubSpot Marketing Hub

A powerful subscription management platform

Incentivized
Verified User
Director in Information Technology (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Recurly to manage our paid membership programs. It does a great job of handling the various billing cycles (monthly quarterly annually) across our two membership programs.

Pros

  • The API allows for custom integrations
  • The reporting suite covers a lot of questions asked by our business
  • Web portal is designed well

Cons

  • Its difficult to pull data back into our data warehouse for further analysis

Return on Investment

  • The API has allowed us to build a "My Account" portal for our members which allows them to view and manage their subscriptions.

Usability

Alternatives Considered

Recharge

Recurly Review

Incentivized
Verified User
Supervisor in Corporate (51-200 employees employees)

Use Cases and Deployment Scope

Recurly has been used by me for a long time to manage subscriptions and the whole billing lifecycle, and it also helps me collect payments quickly, handle recurring billing, and even run complex pricing plans.

Pros

  • the support team is quick, friendly and always gives clear answers with detailed solutions
  • it handles even complicated billing setups smoothly, like upgrades, downgrades or failed payments
  • i love how customizable it is, from coupons to paywalls and integrations with other tools

Cons

  • the instructions for implementation leave out too many steps
  • the features of this tool has a learning curve

Return on Investment

  • it saves countless hours with automation and reporting, so I can focus on customers instead of admin work
  • i get clear visibility into revenue analytics like MRR, retention and cohorts, which helps me make better decisions
  • it scales with us, so I don’t have to worry about outgrowing it

Usability

Other Software Used

Microsoft 365, Descope, Google Meet

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