#1 most frequent
United States of America
74.1%802 installations of 1,082
What is Recurly?
Recurly is a subscription billing platform and manages customer communications via email, business performance monitoring, and account changes. A merchant bank account is required to work with Recurly. A payment gateway is part of the product but it integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options.
Categories & Use Cases
Media
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Screenshot of Payments with smart routing to improve transaction success rates and conversions by offering a variety of payment methods, such as credit cards, PayPal, Amazon Pay, Apple Pay, Google Pay, and ACH.
Who Buys & Uses Recurly
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.6%71 installations of 1,082
#3 most frequent
Canada
5.3%57 installations of 1,082
Pros
- Comprehensive subscription lifecycle management
- Robust billing and payment processing capabilities
- Intuitive user interface for managing subscription elements
Cons
- Limitations in custom reporting and data extraction
- User interface issues including frequent logouts
- Steep learning curve for some users
Good Subscription Billing Platform
Use Cases and Deployment Scope
Recurly is used as a subscription management and billing platform for us. The platform allows us to automate free trials transitioning to paid billing subscriptions. Recurly also provides invoicing, automatic recurring billing, collection, and billing account management as well as easily reconcile revenue.
Pros
- Subscription billing management
- Allows for free trials transitioning to paid subcription
- Billing account management
Cons
- Administrative and compliance reporting
- Documentation
- Improve API and additional platform integration
Return on Investment
- Allowed our organization to not spend resources to develop our own billing account management system.
- Provides simple reporting on conversion and churn rates for quick analysis.
Usability
Other Software Used
Zendesk Suite, NiCE CXone, Slack, Cresta, FlowEQ, SpotDraft, Transcend
Recurly review
Use Cases and Deployment Scope
We use it to offer monthly subscriptions to our users who don't use our iOS app - basically web users.
Pros
- Monthly subscription
- Yearly subscription
- Discounts on subscriptions
Cons
- More marketing features
- Churned users relationship
- A visual path of subscribers
Return on Investment
- Doubled our ability to offer subscriptions
- Ability for non tech teammates to change subscription setings
Usability
Other Software Used
Slack, Intercom, Braze
Pros and cons of Recurly
Use Cases and Deployment Scope
We use the platform for critical bussiness use cases like Subscription Management, Coupons and more
Pros
- Creation of coupons
- Launching of coupons
- Subscription Management
Cons
- limited reporting and analytics
- Unexposed API's for integration
- slow customer service and support
Return on Investment
- card declines: this is a big negative, as it affects the potential customer and event the journey of existing customer, who tries to renew
- coupons were positive, as we could decommission voucherify and use Recurly for the coupons instead
- needed to move analytics to Amplitude, due to less options
Usability
Other Software Used
Amplitude Analytics, Microsoft Teams, New Relic, Atlassian Jira, Atlassian Confluence, Slack, Postman, Ahrefs
Great for paid subscriptions
Use Cases and Deployment Scope
We use Recurly to manage our paid subscription business. Recurly's built-in reporting is a game-changer, giving us instant metrics to measure results and identify areas in need of attention.
Pros
- The ease of running reports with clear charts and graphs makes it easy to spot trends.
- The ability to add new products or subscription packages can be created & made live in minutes.
- Exporting customer lists and subscribers can be done in seconds.
Cons
- The Recurly system logs you out in minutes if it sits unused, which leads to users having to constantly log-in.
- Recurly does not allow for Google Analytic tracking all of the way through the checkout process.
Return on Investment
- Since beginning with Recurly, our paid subscription counts have improved 7%. This is largely driven by the ability within Recurly to test various promotions and subscription pricing.
- The ability to have transparency in our monthly recurring revenue numbers have allowed us to accurately manage and forecast our subscription goals.
Usability
Other Software Used
Digioh, HubSpot Marketing Hub
A powerful subscription management platform
Use Cases and Deployment Scope
We use Recurly to manage our paid membership programs. It does a great job of handling the various billing cycles (monthly quarterly annually) across our two membership programs.
Pros
- The API allows for custom integrations
- The reporting suite covers a lot of questions asked by our business
- Web portal is designed well
Cons
- Its difficult to pull data back into our data warehouse for further analysis
Return on Investment
- The API has allowed us to build a "My Account" portal for our members which allows them to view and manage their subscriptions.
Usability
Alternatives Considered
Recharge
