Matt's CallRail Review
Anonymous | TrustRadius Reviewer
March 27, 2017

Matt's CallRail Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with CallRail

We use callrail to track calls from our programmatic media buys. It helps us track which sources are generating phone calls. In addition to the on-site conversions we see through the ad networks (Google/Bing/FB, etc.) it gives us visibility into the entire picture of conversions. This is critical because some sources generate more phone calls than others, and without a means to track/attribute where those calls are coming from it's impossible to optimize spend. So, seeing the whole picture of conversions enables us to optimize our media spend and get the most for our money.
  • Easy to use
  • Accurate reporting
  • Detailed reporting
  • Adding additional reporting dimensions
  • Multi-user management
  • Availability of more local numbers
  • Accurately measuring ROI from media investment
I have not used other tools
Callrail seems to be a great fit for small to medium businesses, looking to get more visibility into call performance. For enterprise implementations, I'm not sure the functionality of the software would align as well as integrations with enterprise tools and applications may be more challenging. I do not have experience with callrail in enterprise implementations so this is just my assumption based on my understanding of the features