CallRail

CallRail

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Top Rated
Top Rated
CallRail

Overview

Reviews

Best call tracking software on the market

9
CallRail does what it promises. It is being used by one of our vendors to track marketing and sales calls being made by their marketing …
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Great software for amazing price

10
I primarily used CallRail for my lead generation clients in order to get better call reporting from SEO and PPC efforts! I was able to …
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CallRail is a great tool !

7
CallRail primarily used by the sales team to track metrics for inbound calls for Google ads
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The Benefits of CallRail

8
Currently CallRail is being utilized in one of our departments within our whole organization.
We use CallRail primarily for call tracking …
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Reviewer Pros & Cons

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Pricing

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Lead Center

$30

Cloud
per month

Call Tracking

$45

Cloud
per month

Conversation Intelligence

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.callrail.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is CallRail?

CallRail aims to bring visibility to the marketers who rely on quality inbound leads to boost success and sustain growth.

CallRail prioritizes giving customers a clear view into their digital marketing efforts. Often overlooked by other marketing tools or analytics platforms, CallRail aims to help find the opportunities in surfacing and connecting data from calls, forms, chat and beyond—to help customers achieve better outcomes. The vendor states CallRail’s leads-focused analytics platform brings clarity to their customer’s digital marketing efforts.

CallRail Features

  • Supported: Measure phone call conversions from search, digital, and offline marketing campaigns – including PPC keywords.
  • Supported: Automatically show the tracking phone number to the right audience. Capture the full visitor journey before and after the call.
  • Supported: A new call tracking number can be configured in less than a minute. Call flow builder helps create custom call routing.
  • Supported: Call recording can be used to qualify leads, coach staff, and improve customer service. Easily review and annotate phone calls.
  • Supported: Adjust marketing to drive more quality calls using automated lead scoring. Instantly analyze call content with visual call transcriptions.

CallRail Screenshots

Activity DashboardIntegrations PageCall LogLead CenterCall Attribution ReportActivity DashboardVisitor Timeline

CallRail Videos

What is CallRail?
CallRail's 5 Minute Demo
What is Call Tracking?
How Can Call Tracking Improve My Marketing?

CallRail Integrations

CallRail Competitors

CallRail Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Alternatives

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Frequently Asked Questions

What is CallRail?

CallRail offers phone call tracking, recording and analytics.

What is CallRail's best feature?

Reviewers rate Support Rating highest, with a score of 8.9.

Who uses CallRail?

The most common users of CallRail are from Small Businesses and the Marketing & Advertising industry.

Reviews and Ratings

(63)

Ratings

Reviews

(1-25 of 31)
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October 01, 2021

CallRail review

Steven Laff | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
If you use tracking numbers, you are dependent on them being operational. If they are not, you are out of business. If you are in California and you have a problem at 3:01pm Pacific Time, you are so out of luck. Lord help you if it is Friday afternoon and your phone lines are down all weekend. [In my experience] you will get this email response: "Good Evening, thanks for reaching out! Our Support Team is available Monday through Friday from 9:00am - 6:00pm EST. We'll respond to request as soon as possible. To add additional comments or information, just reply to this email. We'll be in touch soon. Thanks, The CallRail Support Team"
Score 9 out of 10
Vetted Review
Verified User
Review Source
CallRail is a very good and efficient software to track all the calls; it also has some level of automation to set up calls and tracks them easily via the reports section. The best thing is the call transcript feature where one gets the whole call transcript at the end of the call, which helps in analyzing further.
Lunam Aeve | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is an exceptional tool for everyone who wants to track leads. it is good to keep a record of the calls and one can track down the success of media campaigns using it . and I would recommend it to those who want to keep a check on which source is most important for them and is bringing them maximum phone calls.
Score 9 out of 10
Vetted Review
Verified User
Review Source
UI is pretty good, having tons of clients in our PPC agency requires a lot of organization and time efficiency. CallRail makes it very efficient and productive with most of the features, account levels, and UI friendliness. So far so good with the overall service. Our clients are happy with their call leads reports.
Mary Tihoni | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We recommend CallRail to all of our clients who would like to be able to track the number of calls received. We have clients who use it solely for training and performance reviews by using the call record feature to gain insights to the type of customer service a customer received during their call.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It wouldn't really be suited for a call center type application, but it could be more for smaller sales teams, where they receive inbound sales calls. I think it's one of those programs where you will get some value out of it by just doing the basics, but you'd obviously get more value out of it the more effort you put into monitoring it.
September 17, 2020

CallRail Gets the Goods

Alex Panagiotopoulos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you're in a situation where the cost per lead and lifetime value of a customer is worth the $30/m, it's 100% worth it. It's not perfect for really small businesses, but anything where someone is spending thousands a month on lead gen it's worth its weight in gold. Law firms, medical practices, home services are all great fits.
Score 9 out of 10
Vetted Review
Verified User
Review Source
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment.
September 10, 2020

The Benefits of CallRail

Score 8 out of 10
Vetted Review
Verified User
Review Source
CallRail is great for agency type businesses that have a lot of clients to do business on their behalf. As many numbers as needed can be created and reported on. If you're in the advertising world, call tracking is a great way to be able to track any conversions/phone calls back to your paid campaign. It could even be utilized for on TV and Radio to be able to track those phone calls to a phone number of your choosing and report that back to the client.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We've found the software to be extremely useful for paid search advertising where we might be running multiple campaigns and ad groups with different keywords. It also works well for understanding different tactics we employ for clients. The information can be pulled easily and our clients find it useful to know exactly which calls lead to sales and how to improve the sales process.
Score 9 out of 10
Vetted Review
Verified User
Review Source
For any companies that want to track leads and success of their paid media campaigns. This is also a great tool for sales training since managers and directors can listen to the calls and provides input/suggestions to the sales team. It also works really well if you want to do presentations using Google Data Studio since CallRail provides a Data Studio connector and you don't need to purchase a third party one like SuperMetrics.
Score 10 out of 10
Vetted Review
Verified User
Review Source
CallRail is a very user-friendly platform and allows us to track all of our leads' phone calls with ease. The best part is the reporting that is available based on the data collected with every call. Whether it is based on UTM parameters or number dialed, CallRail allows us to track what calls are coming from paid efforts and what calls are coming from organic efforts.
Amber Callan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
  • CallRail is well suited for small and medium sized businesses looking to track their marketing efforts by way of tracking their calls.
  • If you're looking to track calls from your website from all sources, CallRail is right for you.
  • If you're looking to just track AdWords campaigns, CallRail is right for you.
  • If you're looking to track a print campaign, CallRail can do that too.

I'm personally not quite sure how it would perform for large or enterprise companies, as I personally haven't come across this use case in my own work.
Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I recommend CallRail all the time. I think it's best suited for companies running multiple ad campaigns that are not producing direct sales online and they are trying to track which campaigns are producing the most calls and sales. I would say that it is not well suited for pages with a single traffic source and that are not using paid ads or external ads to track calls.
J.P. VanderLinden | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
CallRail is a great solution if you're trying to drive a number of calls from different sources and want to track them. Direct mail, radio, television can all feed different tracked numbers, and online sources can feed dynamic numbers. This is great if you're a local business, as many work entirely off of phone calls, or if you're a national company who needs to field phone calls (less common, but can be very high volume). However, if less than 20% of leads/customers use the phone, or if the phone is primarily for customer service issues, I usually don't recommend my clients use a call tracking solution.
Aaron Metzger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you have a small to medium sized client that needs call tracking, CallRail is definitely the place to start. Their team members are eager to help in getting accounts set up, and they're happy to help with the in-depth integrations. Their overall price-tag is great for small businesses, and it will help companies to find value in call tracking.
Georgina Cole | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I've already recommended CallRail to another company in the travel sector. I think the pricing of CallRail is so affordable that even quite small companies can justify the outlay to see where their calls originate from - it's all valuable intelligence. It's far less relevant to businesses for whom the majority of enquiry comes in organically, as there will be no data associated with those calls (Google encrypts organic search terms). If your business gets leads via referral sources, social, paid ad campaigns or via social - I'd say this is an essential tracking tool.
McKay Salisbury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you are doing lead generation ad campaigns, you need to be using Callrail. This is especially true with companies where getting them on the phone increases their chance of purchase. I've seen it particularly useful for services companies (lawyers, contruction, plumbers, etc.) It's not useful if you are primarily striving to generate form fills, get people signed up for free trials, or online purchases.
Seth Tucker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Unless you have extremely sophisticated call tracking needs, I think CallRail is built to handle everything you need. It's built from an agency perspective, so the tools are very powerful and the integrations are wonderful. I would even argue that with their API, your development team can handle integrating CallRails system into your own system pretty easily.
Eric Kammer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
Review Source
CallRail is the perfect solution for finding out keyword data. Since Google removed keyword data from analytics a few years ago we've been using callrail to fill that gap. We are able to track our phone calls, which are our primary conversion, back to the keyword level. This has helped us maximize our ROI by being able to drop any unprofitable keywords from our campaigns while placing a greater focus on high performing keywords.