So far so good!
January 13, 2021
So far so good!
Score 8 out of 10
- Distribution (PR Newswire)
Overall Satisfaction with Cision Communications Cloud
We just used Cision Communications Cloud in order to send out an important press release via PR Newswire regarding a software update that we pushed out. This is helping us to increase awareness and spread the details of the software update to our customers as well as the media.
- Cision has the largest distribution network in terms of press releases
- Cision Communications Cloud provides a detailed and almost immediate visibility report on the results of the release
- I experienced some customer service struggles--mostly in that I had to wait on hold for 15+ minutes before I could ask a simple question along the way.
- My release needed to be sent in a faster manner than traditional, so I had to follow up after each step wasn't completed quite as fast as it was detailed that it would. I did receive help, I just had to initiate the next step each time.
- Our press release distributed through Cision Communications Cloud was picked up by around 15 small sources; however, we haven't seen a clear increase in sales or traffic due to that. ROI hasn't been clear up to this point.
Cision Communications Cloud, specifically PR Newswire, has a larger group of journalists on their distribution list than any other similar product that we looked into. Beyond that, since Cision Communications Cloud is such a trusted source and domain both in the industry but also just as a Google page, our press release being posted on their page alone was able to help us with SEO and domain authority.
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My experience is specifically with sending a press release via PR Newswire through Cision Communications Cloud. This is a great fit for the times in which you want to send a press release for a big update or change. However, due to the price, I wouldn't use it for small releases, but it does have a really wide reach so it is great for large releases. Plus, the process is not overly time consuming once you have the release written.