Item: Cision Communications Cloud
Rating: 10
Author: Verified User

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

We use it to monitor media hits and seek out specific publications relevant to our industry, then pitch ideas to them. It's a good way to help us find publications to reach our core audience that we never knew existed. It's a great way to help us position our company as thought leaders within the industry.

Pros and Cons

Pros

Media monitoring.
Media searches.
Social monitoring.

Cons

Better geographical searches.
Require more HARO details.
Require more Ed Calendar details.

Return on Investment

Estimated publicity value.
Estimated reach.
Reached unknown publications.

Alternatives Considered

Meltwater Media Intelligence Platform

We picked it because of ease of use and we picked it because it has the largest media database.

Key Insights

Do you think Cision Communications Cloud delivers good value for the price?

Yes

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

Yes

Would you buy Cision Communications Cloud again?

Yes

Other Software Used

MarketMuse, Hootsuite, Microsoft Teams

Likelihood to Recommend

It's a good tool to help find trades and specific publications to best help reach our audience. It makes all the difference in looking for new publications that reach our core audience within our industry. It helps us position ourselves as thought leaders within our industry and on a global stage.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Not only does my account representative get involved with my usage, but also specialists in various areas of the platform are active to ensure we're getting the most effective and accurate media monitoring possible. They also offer the one on one development necessary to make sure we're getting the most out of this platform.

Using Cision Communications Cloud

Users and Roles

2 - We're both in marketing and public relations.

Support Headcount Required

We don't need someone for this role - Cision offers all the support we need.

Business Processes Supported

Media monitoring
Social media monitoring
Media searches

Innovative Uses

Find new publication
Monitor media
Measure impact

Future Planned Uses

Media monitoring
Impact measurement
Distribution

Likelihood to Renew

The ease of use and their willingness to work within our budget.

Evaluating Cision Communications Cloud and Competitors

Products Replaced

Yes - Meltwater - we were working mainly based on budget.

Key Differentiators

Price
Product Features
Product Usability
Product Reputation
Prior Experience with the Product

Price, product features, product usability, product reputation and prior experience with the product were the most impactful part of our decision.

Evaluation Lessons Learned

We wouldn't change it at all. The evaluation process worked and we ended up with the best product and were able to make it meet our budget.

Cision Communications Cloud Support

Cision Communications Cloud Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None