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One of the better media monitoring products in the marketplace
April 03, 2023

One of the better media monitoring products in the marketplace

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Media Database
  • Monitoring

Overall Satisfaction with Cision Communications Cloud

We use it for a number of functions: 1) Media monitoring -- provide us with sample stories for our daily media package 2) Social media monitoring -- review the sentiment of stories on social media 3) News release distribution and media list creation
  • Media list sourcing
  • Strong database of stories
  • Strong monitoring abilities
  • I would like to see more potential "media" contacts for weeklies and rural community papers
  • It would be great to have a non-media list of business and community contacts who could potentially receive news releases of interest
  • Media monitoring
  • Media contacts for media list preparation
  • News release distribution
  • Media sentiment of stories on social
  • I can't really answer this as I am fairly new to the company.
  • My guess would be it has helped people see the overall sentiment for stories and helped the organization to better manage issues
Cision is a much more complete system. It provides a real depth of media sources and it is extremely user friendly unlike the competition.

Do you think Cision Communications Cloud delivers good value for the price?

Not sure

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cision Communications Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Cision Communications Cloud again?

Yes

Cision is very user friendly, particularly when preparing media lists and reviewing media contacts. There is good information in the media outlet description to help determine whether the contact is a good fit for the issue (i.e. they have a news segment in their broadcast or whether it is purely music, in the case of radio).

There are good tutorials if you get stuck. Also the format of the News and Media Monitoring page is quite easy to figure out and to find what you need, compared with other media monitoring companies (ie. Meltwater) which are not as user friendly.