Overall Satisfaction with ClearSlide
Clearslide provides a place where our corporate marketing can place marketing and approved sales assets like presentations, videos, surveys, contracts, etc and allows sales access in a variety of ways. One can send in an email or campaign of multiple emails and track the use of each asset. Probably the most compelling use for Clearslide is presenting the assets. Clearslide can allow you to present to an audience of people without having to deal with WebEx/GoToMeeting download necessary for your attendees. They simply click on your URL and they are at the conference. As someone who has spent years around WebEx and other Web conferencing programs this is a huge advantage. The business problem we face is we need to gauge the trustworthiness of our prospects to view and share our information with their teams. Prior to Clearslide, we had no way to verify they were viewing or sharing our materials in the way we would ask. Clearslide measures the view time and tracks the view time of each page of the materials even when forwarded from original recipients. All in all, if your business needs to control the marketing materials for a large group, to ensure consistency in branding and messaging this is a perfect solution and salespeople will love how easy it is to present to prospects.
- Sent materials to initial contact. He needed to include others. He forwarded and I could see how much time each participant spent reviewing, so understood their interest level.
- Used to present to a group of 45 people in another state. Went well and received good feedback and no one had any issues viewing.
- The interface is a bit clunky. Takes a little time to learn to navigate especially if you are maintaining the library of assets. Use a standard naming methodology before placing on Clearslide, it will make everything easier for sales, so they are not calling looking for things.
- In our case, trust was the key issue and that joined with the benefit of presenting easily made sense for us. We have improved our prospects targeting and improved our prospect to close ratio.
If sales have lots of freedom to customize presentations this may not be the best fit. Yesware/Cirrus Insight or other email extensions may be worth reviewing, in that case. If a lot of presenting the same or similar types of materials is common, this tool will let you replace WebEx and your sales team and prospects will be happier.