Great Software (if you can get past the branding)
Emily Muhoberac | TrustRadius Reviewer
December 18, 2018

Great Software (if you can get past the branding)

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with ClickFunnels

ClickFunnels is the second piece of landing page software we used to build our marketing funnel. We have used ClickFunnels to build landing pages for our main company website as well as ancillary product offerings.
  • Intuitive Workflows: ClickFunnels makes it very easy for a non-technical person to build a gated content or other opt-in workflow. We’ve tried many different platforms, and ClickFunnels was definitely the easiest to use with the least learning curve.
  • Built-in shopping cart and e-commerce features: Other softwares require an integration or custom coding; ClickFunnels keeps the process in-house, which saved us a huge headache.
  • All-In-One Solution: ClickFunnels has the functionality of multiple pieces of software at one low price. We were able to keep our costs down and our process streamlined into one product.
  • Lots of training materials: from the YouTube channel to the guides and templates, ClickFunnels sets you up for success with all the tools to get you up and running fast.
  • Tacky Branding: The whole ClickFunnels site looks incredibly tacky. I found the branding and language so off-putting that we chose not to try ClickFunnels until we ran out of other options. The product speaks for itself, don’t let the site dissuade you. That said, some of the “used car salesman” branding rubs off on the templates.
  • Reporting: The reporting dashboard and analytics are very basic, and don’t measure up to some of their competitors.
  • You’ll still want to work with a designer while using ClickFunnels, as some of the templates/builder options look a bit dated.
  • We had above industry standard conversion rates with our ClickFunnels landing pages.
We now work with HubSpot, as we needed a full marketing automation platform. ClickFunnels outperformed Leadpages in terms of functionality and price, but underperformed in terms of drag and drop builder and design elements.
ClickFunnels is ideal for:
- Building standalone marketing funnels fast
- Small teams with little experience in marketing
- Non-technical teams
- Low marketing budgets

ClickFunnels isn’t great for:
- Marketing teams with big budgets that can afford an enterprise option
- Funnels that feed into a CRM or larger marketing plan (you’d need to use Zapier for integrations in ClickFunnels)