Conductor is awesome!
November 09, 2017
Conductor is awesome!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
It is used by the Inbound Marketing department to monitor and report on organic search performance and to identify opportunities to optimize and improve clients websites
- Does a good job at providing recommendations that we can use as a starting point for website optimizations.
- Integrates with our analytics and GSC to provide our team insights in one place. Analytics access here is stingy so its useful for us to at least get an idea of traffic coming to the site, etc.
- The user experience of this tool is much better than our old one, and the live support is incredible.
- Would like Domain Explorer to be able to be utilized on a page level basis. Diving down into detail is very important and getting domain wide data doesn't help as much as page level would.
- I don't find the link center particularly helpful so expanding or improving this tool to be more helpful in generating insights would be great.
- Its tough to tie organic search success to dollars generated. Developing a tool to better help tell that story or tie it into business cases would be great.
- Its helped our efficiency when doing weekly monitoring, as we can get the majority of information we look at within the tool, rather than jumping into 8 different ones.
- I've used recommendations for pages that have seen improvements on in terms of rankings, which in turn has helped grow site traffic.
While its not critical to our content and SEO strategy, as we have to leverage our analytics team for the most accurate data, the data we get in conductor provides a good indicator for us to work off of. It reduces the number of times I have to leverage our analytics team when doing monitoring. Overall this data helps quite a bit.
I haven't personally leveraged the content team as much as I'd like to due to budget issues, but its something I plan to to more in 2018.
We moved from BrightEdge to conductor because of its usability, similar or expansive features and tools, and because it was the better tool for us to provide more value to our clients