Overall Satisfaction with Conductor Searchlight
I use Conductor to provide insights into how the search engines view my site as far as an authority in my space, but also to gain insight into what my competition is doing. I also integrate GSC & GA to get an all-in-one overview of my website and my efforts in gaining SERP space and view my market share vs. my competitors.
- The Content Performance tool allows me to view what effect my content is having on my site and what pages are being viewed, clicked on and interacted with the most.
- DeepCrawl allows me to view my site as an engine would and points any issues that I need to address immediately on a monthly basis
- The Managed Services team is spot on in helping me see other issues that I may have missed in my study and is always willing to provide some help in other aspects of job.
- I feel that the paid & organic optimizer section needs some work to help with the research, needs to be a bit more functional I believe.
- If there is a backlink tool, I have not seen it. It is something I would definitely like to use.
- A social SEO optimizer would also be of some great help.
- We have driven more organic traffic to our website
- Our pages have become more relevant in the SERPs and allows me to see how visitors react to my content.
- Our SEO efforts have increased since Managed Services has performed an audit and identified issues that we needed to address and correct.
The quantity of data is very important, for my purposes, as it allows me to perform a deep dive into all aspects of my website so that I may see different aspects of the various pages of my brands and other sections. The quality is extremely spot on because the way that the engines are constantly changing the quality allows me to see some different insights into how they are being perceived in the SERPs.
Our SEO and content teams have been able to identify keywords that we can incorporate into our website to help drive more visitors and provide a relevant page to the engines. The development of content and SEO has allowed us to integrate the most effective way as far as content, TITLE, Meta Descriptions and other information that can help the website move in the SERPs.
I have evaluated Ahrefs & BrightEdge and found them lacking in the information that Conductor can provide me as far as content development and keyword research. I currently use Semrush, but will not be renewing for the year since most, if not all, of the services provided by Semrush can be accessed from Conductor.