Helps us make strategic decisions while making my job easier!
January 26, 2019

Helps us make strategic decisions while making my job easier!

Kelsey Magilton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Conductor Searchlight

Conductor is being used by practically everyone in the marketing department. Everyone from our copywriter to our digital marketing specialist has greatly benefited by using Conductor. On my end, this solves the issue of reporting and creating workflows for the team. Conductor combines the reports all into one place with a weekly report which I can just forward off to the leadership team. These reports have made it easy for me to analyze our current performance and make business decisions based on the data. Our copywriter and communications specialist use it for content analysis and looking at the content gaps on our site. Our digital marketing specialist uses it to enhance our web pages for SEO best practices.
  • My favorite part of Conductor is the reporting features. I can't speak highly enough of the reporting. Before Conductor, we didn't have much visibility into how our efforts were affecting our site traffic and rankings, but now, showing the leadership team that the marketing team is doing a good job is easy! I just forward our executive team the weekly reports and they seem to love it too!
  • The account management team has been beyond helpful throughout the entire engagement. They have been responsive to all of our needs and questions even after our account was set up. Their expertise is beyond valuable and they help us think creatively on ways to use the platform we aren't currently using.
  • One of the best parts of Conductor is the ease of use for users of all experience levels. We have beginners and experts using the platform alike and it seems to be a great fit for everyone.
  • Conductor's Explorer feature makes it easy for us to develop new content. Before we were manually searching for topics to write about, now it's easier than ever.
  • We track backlinks every week for our executive team, Conductor doesn't have an easy way right now to find this information. However, our account management team has been fantastic and has been providing this information for us every week.
  • Getting set up in Conductor is time consuming and takes some effort internally, but is primarily done by the Conductor team. It may be worth having longer strategy sessions with the teams for a shorter implementation time.
  • Market Share only shows your market share within your tracked keywords. I think it would be beneficial to see how we rank against our competitors on keywords we're not tracking. This may expose some keywords we're not tracking that we should be tracking.
  • We've seen an increase in our SERP rankings even in the short time we've been on the platform. Our leadership team cares about our rankings the most, so they are very pleased we made the move to Conductor.
  • We've noticed plenty of errors on our site that previously were not detected, we made those changes and have seen an increase in web traffic.
  • With the increased reporting efficiency, I've been saving at least 1 hour of my time every week when sending reports to the leadership team. I no longer have to go searching from platform to platform to find answers, they're all in one place.
The quality and quantity of data is incredible. We've never had so much data to analyze and make business decisions off of. We've been on the platform for a few months and there's already been a significant benefit from the data we've seen. If we didn't have the data, we wouldn't have anything to base our SEO strategies off of. We look at the data every week and have team meetings to keep a check on our efforts and strategy.
Our digital and content teams work very closely together since switching to Conductor. The content team now has more artillery and data to determine our gaps, what our customers are searching for, and data trends. Our digital marketing specialist and content team work together to develop new content segments, target different verticals we haven't focused on with our content.
The support is incredible within Conductor. There are tutorial videos on basically every function within the platform, so if there's any question, chances are you can answer it yourself. There's also a live chat feature, there's been an immediate response every time I've used it! Lastly, the account management team we have is absolutely incredible. I can't express how helpful they've been and they're always incredibly responsive and make our Conductor experience very enjoyable.
We never had an enterprise SEO platform prior to Conductor. We were using free/inexpensive platforms like SEMrush, Moz, Google Analytics, etc. We switched to Conductor for efficiency reasons and to gain more visibility and resources to make strategic business decisions.
Conductor is well suited for small teams that are busy juggling multiple priorities. It's an easy to use platform and you get your results quickly without having to dedicate too much of your time. You will find the platform useful even if you only have one hour a day to dedicate to logging in. Most enterprise SEO platforms we evaluated required much more time and energy to find the platform beneficial.

Conductor Searchlight Feature Ratings

Keyword analysis
10
SERP ranking tracking
10
Competitive analysis
10
Site audit / diagnostics
9
Site recommendations
9
Local SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
10
Integration with web analytics tools
10

Using Conductor Searchlight

Conductor is incredibly user-friendly and easy to use. Coming from someone who doesn't have much time in my day to be learning new systems, Conductor is very usable. The InsightStream helps me get a quick look at how we're doing and any major events that have an effect on our web performance. I usually log in first thing every morning just to do a temperature check to see how we're doing. As far as workspaces, this is the main function I use and I love them! They update within the workspace so each week and I get automated reports.