Helps us make strategic decisions while making my job easier!
January 26, 2019
Helps us make strategic decisions while making my job easier!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is being used by practically everyone in the marketing department. Everyone from our copywriter to our digital marketing specialist has greatly benefited by using Conductor. On my end, this solves the issue of reporting and creating workflows for the team. Conductor combines the reports all into one place with a weekly report which I can just forward off to the leadership team. These reports have made it easy for me to analyze our current performance and make business decisions based on the data. Our copywriter and communications specialist use it for content analysis and looking at the content gaps on our site. Our digital marketing specialist uses it to enhance our web pages for SEO best practices.
Pros
- My favorite part of Conductor is the reporting features. I can't speak highly enough of the reporting. Before Conductor, we didn't have much visibility into how our efforts were affecting our site traffic and rankings, but now, showing the leadership team that the marketing team is doing a good job is easy! I just forward our executive team the weekly reports and they seem to love it too!
- The account management team has been beyond helpful throughout the entire engagement. They have been responsive to all of our needs and questions even after our account was set up. Their expertise is beyond valuable and they help us think creatively on ways to use the platform we aren't currently using.
- One of the best parts of Conductor is the ease of use for users of all experience levels. We have beginners and experts using the platform alike and it seems to be a great fit for everyone.
- Conductor's Explorer feature makes it easy for us to develop new content. Before we were manually searching for topics to write about, now it's easier than ever.
Cons
- We track backlinks every week for our executive team, Conductor doesn't have an easy way right now to find this information. However, our account management team has been fantastic and has been providing this information for us every week.
- Getting set up in Conductor is time consuming and takes some effort internally, but is primarily done by the Conductor team. It may be worth having longer strategy sessions with the teams for a shorter implementation time.
- Market Share only shows your market share within your tracked keywords. I think it would be beneficial to see how we rank against our competitors on keywords we're not tracking. This may expose some keywords we're not tracking that we should be tracking.
- We've seen an increase in our SERP rankings even in the short time we've been on the platform. Our leadership team cares about our rankings the most, so they are very pleased we made the move to Conductor.
- We've noticed plenty of errors on our site that previously were not detected, we made those changes and have seen an increase in web traffic.
- With the increased reporting efficiency, I've been saving at least 1 hour of my time every week when sending reports to the leadership team. I no longer have to go searching from platform to platform to find answers, they're all in one place.
We never had an enterprise SEO platform prior to Conductor. We were using free/inexpensive platforms like SEMrush, Moz, Google Analytics, etc. We switched to Conductor for efficiency reasons and to gain more visibility and resources to make strategic business decisions.
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