Best Support Team
December 10, 2020
Best Support Team
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
We use Conductor for keyword and competitor research. When planning to write new content for our site, we spend a lot of time looking at different tools and resources to evaluate keywords and search intent. Within Conductor, we take advantage of the ability to group keywords together to help us refine our content strategy since we have many topics and audiences that we write content for.
- Competitor research
- Rank changes
- Report compilation
- Marketplace report request tracking.
- Bing/Yahoo/Duck Duck Go integration.
- Date range improvement (feels very limited comparing dates).
- Positive: Faster SEO reporting.
- Positive: Increased responsiveness towards rank changes.
- Positive: Less time used for research.
We have integrated our Google Analytics and Google Search Console accounts so that we can compare our data with the information that Conductor provides. With these integrations, we are able to optimize using near-real-time data. We can also measure the success of our content changes with a better understanding of what changes were the most successful.
I really enjoy Conductor's collaboration features because it allows multiple team members who are involved in SEO to view our Google Search Console and Google Analytics data without us having to sacrifice permissions or security. Having members in a single platform also enhances our understanding of our research strategies since we are using the same tool.
We really enjoy the content brief feature. We are able to explore keywords, competitor URLs, and search topics and then combine them into a simplified report that we can then share with the rest of our marketing team. We have not used this feature as much, though, as we are newer to Conductor, but it is a feature that really sticks out.
We did not switch from any platforms to Conductor. Instead, we eliminated the need to use multiple platforms since each tool had its own specialty, but we did not find one that was a combination of all the tools we needed. We still continue to use Bing Webmasters since Bing is not available with Conductor.