Item: Conductor
Rating: 9
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

We use Conductor for keyword and competitor research. When planning to write new content for our site, we spend a lot of time looking at different tools and resources to evaluate keywords and search intent. Within Conductor, we take advantage of the ability to group keywords together to help us refine our content strategy since we have many topics and audiences that we write content for.

Pros and Cons

Pros

Competitor research
Rank changes
Report compilation

Cons

Marketplace report request tracking.
Bing/Yahoo/Duck Duck Go integration.
Date range improvement (feels very limited comparing dates).

Return on Investment

Positive: Faster SEO reporting.
Positive: Increased responsiveness towards rank changes.
Positive: Less time used for research.

Support Rating

The onboarding team was amazing! They are very hands-on and allow our own team members to take control of meetings to allow us to become familiar with the Conductor's features. We have a dedicated specialist that compiles our requested reports and goes through significant findings, as well as provides recommendations.

Alternatives Considered

Google Search Console, Bing Webmaster Tools and Moz

We did not switch from any platforms to Conductor. Instead, we eliminated the need to use multiple platforms since each tool had its own specialty, but we did not find one that was a combination of all the tools we needed. We still continue to use Bing Webmasters since Bing is not available with Conductor.

Likelihood to Recommend

Conductor is great for competitor research by content type, page, or keywords. Also, it works well for keyword comparison and working on a content strategy. Using it as a platform to view your Google Search data and Google Analytics data is more challenging as comparing between date ranges is more difficult.

Conductor Feature Ratings

Comments

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Best Support Team