Shining a Spotlight on Conductor
December 09, 2020
Shining a Spotlight on Conductor
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is used by the Marketing organization at 3D Systems. It enables technical, and non-technical, teams to understand the principals of SEO and to enhance our content creation efforts.
- Easy access to all KPIs in one location
- Enables non-technical teams to access, research and understand SEO tactics
- The Chrome plugin makes competitive insights easy to obtain
- Having the tool is not enough, you must educate yourself and ensure your teams are using it (true for any tool)
- The cost is higher than run-of-the mill tools. You are paying for an Enterprise option. You get what you pay for.
- The insights allowed us to sell Organic Search to our executive leadership.
- The custom dashboards allowed us to monitor content creation efforts and return on our investment in content creation
- Our Organic traffic has improved as a result of using Conductor
We used the basic integrations for GA, Search Console, Youtube and others. We found that these worked well.
Conductor really shines in this area. Once trained, content teams take to the platform and use the insights to drive content creation without the help of technical resources. It allows us to regroup and communicate using a common language to measure the effectiveness of our activities.
Explorer allows us to identify opportunities. We then use workspaces to create snapshots of our current state for a given opportunity and then measure our efforts against the results over time.