- The most important part of any business is customer service. We cannot expect 100% functionality, 100% of the time. When there is an issue, how a company handles the situation and responds is paramount. Constant Contact's customer service is far superior to it's competitors (and I've worked with a few of them).
- Ease-of-use is by far the second most important "must-have" for any business. Constant Contact has put the customer first and designed services with their use in mind. While there are some things that take some getting used to, especially if you are coming from another company and are familiar with the layout of their service, but overall, Constant Contact has created services that are easy to use and straight forward, even for the beginner.
- One of the things Constant Contact has going for it is that they offer a complete strategy solution. They don't focus on a single area of a marketing campaign, for example only email, they provide solutions for each campaign to meet the needs of the entire marketing strategy and plan.
- The only thing missing, which would make Constant Contact a threat in the industry, is if they incorporated traditional marketing channels and "new media" options. Flyers, postcards and mailers are still relevant for many industries and it would be nice to tie those into email campaigns from one platform.
- A service strictly for content marketing would be a great addition as well.
- I stayed away from email marketing for years. The amount of time that was necessary to see even a small return didn't make sense, to me. However, Constant Contact minimizes the amount of time needed for a successful marketing campaign. That in and of itself increase the ROI.
- Now using Constant Contact for my clients, for nearly 6 years, the ROI is significantly measurable. It may be a little outdated, but an audit of how my client's email campaigns were doing rose between 80% and 140% (on average, depending on the industry). In my book, an 80% increase in revenue from email campaigns is amazing and couldn't have been done without Constant Contact.
As I stated previously, I have worked with many of Constant Contact's competitors over the past few years; VerticalResponse being one of them. Constant Contact is simply easier to work with, on both the DIY side and when dealing with the company directly to ask questions or resolve issues.
It ultimately depends on their needs. If they are looking for email and social without a concern for direct marketing, Constant Contact is the way to go. Especially if they are looking for something easy to use and affordable. Unfortunately, if they are looking for additional features to reach their audience offline, I would have to suggest another company (or, the use of Constant Contact in conjunction with a direct mailing provider).
Very few issues to begin with, and when there is a problem or question, the support team solves it quickly and efficiently.
Problems get solved
Kept well informed
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - Personal preference; outstanding support should be wrapped into a product/service and pricing. You shouldn't have to pay for a company's attention or pay for them to value you as a customer.
Like to use
Easy to use
Technical support not required
Quick to learn
Feel confident using