- As far as content creation, the available templates to start a design have improved.
- The library and archiving of past campaigns and emails are well organized and easily accessible to clone and revise for a new campaign.
- The reporting functions are basic but straightforward and easy to review and forward for others to review.
- Creating and revising an existing design has become easier and more intuitive over the years. There remain a few glitches when attempting to perform some seemingly simple design actions such as centering images and copy in certain instances, but I have seen much worse and constraining design functions in other email communication systems.
- The design process is the area where Constant Contact has the most room to improve. Sometimes what seen as very simple functions such as centering text or images can be inoperable and frustrating to find a workaround, wasting a lot of time trying to figure it out.
- Some of the design function glitches appear to be random, and attempts at workarounds can be quite time consuming.
- Constant Contact, if used properly, can be a solid, dependable tool for businesses, especially small businesses, to communicate in a structured, dependable way with customers.
- The system can improve customer service if careful thought goes into proper frequency of sending messages.
Of the many email systems I have used, I tend to judge each on the useability of Constant Contact, which, while not perfect, is dependable. I use Constant Contact as the middle ground to judge the performance of other email marketing systems partly because it was the first one I've used and on which I had received training.
Carefully review the criteria you must have in an email marketing system for your organization. Keep an open mind and search out all of the usual suspects in email marketing systems first. Consider using Constant Contact if your organization is a small business or non-profit. It may not be robust enough for larger enterprises.