Great for Email Campaigns of Any Kind
July 05, 2019
Great for Email Campaigns of Any Kind
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Constant Contact
The Development and Marketing teams at my organization use Constant Contact primarily for our mass-email communications to our constituents, most notably for our monthly newsletter. It allows us to easily design and send professional emails to large lists of people. It is fantastic to organize your contact list by different parameters, so the right people are receiving the right emails. Constant Contact also offers other functions which are exciting to see, although we don't currently use them all. It's easy to share your emails on Facebook, LinkedIn, Twitter, etc. so you can use the communications across different channels.
- Segmenting your contact list is easy.
- You can see contact-specific results from your email campaigns: who opened the email, who didn't, and who clicked on a link in the email, etc.
- Results of your campaign are automatically charted so you can track your success.
- User-friendly.
- The graphic design capabilities when building an email have room for improvement. "Drag and drop" an image block into your template is not always as easy as you'd like it to be.
- Mobile-responsiveness is a great feature but could be improved. What looks great on a desktop does not look as great on mobile, and vice versa.
- With Constant Contact's campaign results, we have been able to make adjustments to our emails and send more effective communications to get better ROI.