Simple, effective product to use for small email campaigns
Anonymous | TrustRadius Reviewer
August 13, 2019

Simple, effective product to use for small email campaigns

Score 7 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Constant Contact

We use Constant Contact for email campaigns for several different clients. It works well for that. The built-in design options are somewhat limited, but will get the job done. They also allow for HTML input which does give more flexibility. Overall I would recommend the product, especially for someone with little knowledge of email campaigns.
  • Simple to use.
  • Template system
  • Reporting of effectiveness
  • Limited templates.
  • Somewhat high cost.
  • Limited automation
  • Good reporting and analysis.
  • Deliverability is good.
  • For relatively small campaigns it works well. Too expensive for large ones.
Constant Contact and iContact are very similar products. They also are priced similarly. I do prefer the design options in iContact over Constant Contact, but overall I would say they are about equal.
Good for someone just starting out. The interface is pretty straight forward, and walks you through the processes. Best for small companies. It can get pricey for large numbers. It can also be used for other things besides just email, such as newsletters, registration forms, opt-in and out.

Constant Contact Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
5
Email deliverability reporting
9
List management
8
Triggered drip sequences
6
Dashboards
8
Standard reports
9
Custom reports
6