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Email Marketing for SMBs
July 29, 2013

Email Marketing for SMBs

Aubrey Gross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

  • Simple email marketing for small businesses
  • Great for the SMB that needs email marketing but can't afford a Marketing Automation Platform (MAP)
  • Integration with Salesforce is pretty good
  • Well, it's not a MAP, so if you want to do anything targeted it's all manual
  • They are super strict about uploading lists, and if you upload too many people at one time or give the list a name they deem to be suspicious, they'll suspend your account almost immediately
  • The last time I used Constant Contact, there had been no email marketing for at least a year. So even reintroducing email marketing helped to drive engagement.
Constant Contact is one of the best email marketing platforms out there for small businesses. I love Marketing Automation, and would prefer a MAP over Constant Contact any day of the week, but if a MAP simply isn't in the budget, Constant Contact will definitely help you leverage your content and reach your audience.

Product Usage

Evaluation and Selection

iContact
Constant Contact and Vertical Response were on my shortlist. Ultimately I chose Constant Contact because of budget and functionality.

Implementation

It's pretty easy to implement.
  • Implemented in-house

Training

  • Self-taught
I love learning new things, and I pick up programs fairly easily. I tend to be self-taught, but what works for me won't always work for someone else. That being said, Constant Contact isn't exactly the most complicated program in the world, so I think that for most people a self-taught approach could work very well.

Support

Constant Contact's customer service and support is hit or miss. Sometimes I would get great support, others the support was definitely lacking. Some of their support folks are incredibly nice and understanding, and others seem like they're constantly having a bad day.