A great substitute or enhancement for your sales development team
February 06, 2017

A great substitute or enhancement for your sales development team

Gwen Nguyen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conversica

We use Conversica as a lead qualification tool. Our company does not have a business development or inside sales team to make the first pass on all the leads we generate. Conversica can do this job more efficiently and at a much lower cost.
  • Customer support is excellent. Their response time is always quick. Conversica constantly seeks feedback from their customers and enhances the product accordingly.
  • Marketers are always worried about whether sales follows up on the leads that we pass over to them. Conversica equips marketers with facts and details as to when that disconnection happens. I feel assured that all of our prospects at least hear from us.
  • I wish there was a way that we could control the conversation parameters more even though technically that would be difficult to achieve. The feedback we constantly hear from the field is that Conversica is doing great, but we always wish for more.
  • Reporting could be more robust.
  • Lead follow-up time which results in faster lead conversion
  • Reengage with older leads
  • Identify missed opportunities
Conversica is great to follow up with event and content marketing leads. It is not so appropriate to use for accounts/contacts that [you've] already established sales relationship with.