Item: Conversica
Rating: 7
Author: Nick Ciambrello

Use Cases and Deployment Scope

Both sales and Customer Success use [Conversica] at SEMrush. I can only speak to the CS side, we use it in order to get users to book an onboarding demo with us are brand new to the product. We wanted to use it as a way to replace the manual outreach of our OBS team.

Pros and Cons

Easy to implement because it is a SF cnnection you just upload those users
Pretty reliable results knew we would get 15% hot rate every time no more no less
Tough to work around the static talk boxes we had

Static boxes for talk tracks made it tough to have natural language sometimes
Easier to include calendar links
More useful strategy meetings

Return on Investment

Nothing on the CS side
Good for creating phone numbers for ppl with no phones
Helped sales more than cs

Support Rating

I think its a good software I just did not find the need to contact support at all so no experience with their support team

Implementation Rating

I was tagged in afterwards when all the implementation was over and Conversica was already apart of our systems.

Likelihood to Recommend

I think [Conversica is] good if you're ok with 15% response rate, it will be useful if you would rather take time away from your reps for outreach and have them focus more on the quality of the work being done. However if you need more than 15% than manual outreach is way to go

Good sales Tool need to dig deeper if you are in CS

Modules Used

Overall Satisfaction with Conversica