Item: Crazy Egg
Rating: 9
Author: Aaron Treguboff

Overall Satisfaction with Crazy Egg

Use Cases and Deployment Scope

Crazy Egg is used exclusively by the marketing department! Myself, the paid media specialist, design team, and front-end developer all use the software frequently. Crazy Egg answers the question that all digital marketers ask.... how is my website being used by a real person? The heatmapping alone has led to radical changes to our website that has brought in large conversion rate changes on downloads, demos, and blog subscribers. It also provides a data-driven way to quantify the effects of a design change to the website or provides data to prove that a certain update should be made on the website. Crazy Egg is used often and provides the information we need to make high-level decisions on our website, landing pages, and more!

Pros and Cons

Pros

Heat mapping! Essential--you having a solid heat mapping software that shows where people are scrolling and what they are doing on your website is reason enough to get this software!
Oh, you want more reasons? Well, what about A/B page testing...
Still more? Okay, last one--recordings of actually sessions from visitors, so you can watch exactly what they are doing and see where they are getting hung up on your website or in some cases, things they are looking to click on that you didn't realize was important to end users!

Cons

Ahh, I honestly can't think of anything. All the features work as you expect. If I had to be super picky, the recording videos could use some deeper filter options.

Return on Investment

Helped us increase blog ad clicks by a huge % (I wish I remember the exact percentage, but I believe it was 300%+ or something close to there).
Helped us make data-driven decisions on how to update and design our website.
Allows us to easily A/B test changes on website and measure data-driven results.

Alternatives Considered

I did not evaluate other software. I knew of Crazy Egg through its fantastic reputation and fell in love right away!

Likelihood to Recommend

Crazy Egg is perfect for all organizations that are looking to understand their website traffic more deeply (In particular though--I think Crazy Egg really helps the SMB area as the pricing is very affordable to other options out there). Crazy Egg is perfect for tracking how far users scroll down the page, what they click on, where they come from (seriously--you want to see if a Mac user clicks on more things on your website than a Microsoft user, you can 100% do that with Crazy Egg). You can see session recordings, and create website A/B tests. Basically, Crazy Egg is your one-stop shop for digital analytics and A/B page testing!

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