Brandwatch/Crimson Hexagon is a powerhouse
July 10, 2020

Brandwatch/Crimson Hexagon is a powerhouse

James Arnold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Crimson Hexagon (legacy)

Overall Satisfaction with Brandwatch Consumer Research

We are engaging with Brandwatch on two fronts. First, to inform us globally on our industry while also informing us on various niches. That information allows us to be smarter and also surprise our internal and external clients with business-relevant information. Secondly, we use it as insurance. Are there conversations going on that we need to know about instantly.
  • Media coverage database.
  • On-ramping from zero to action.
  • Reporting.
  • More reporting template options.
  • More alerting options.
  • Surprises our clients.
  • Insurance against negative conversations.
  • Informative reporting that is shareable.
Stronger search database. Much better user experience. Useful right away.

Do you think Brandwatch delivers good value for the price?

Not sure

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

Yes

Did implementation of Brandwatch go as expected?

Yes

Would you buy Brandwatch again?

Yes

The tool is very powerful and can serve just about any size of brand. You need to have a few people dedicated to using it though to make it powerful. Given the cost of it, you will want to make sure those people are engaged at least at a mid level in the company to know how to best search. It does not have a low cost, so it might not work for many smaller businesses.

Brandwatch Consumer Research Support

They have a playbook and it works. They ramped us up quickly and had plenty of time to get specific to our needs.