Item: Data Studio
Rating: 8
Author: Alice Marshall

Use Cases and Deployment Scope

I use Data Studio to monitor the performance of eCommerce articles, looking at revenue, click through rate, ePM, and traffic. Using this data allows us to see how well optimised a page is to convert and make money from our affiliate partners. It also allows us to create different views and bring together different types of articles in different verticals and sectors of retail and eCommerce.

Pros and Cons

Customisation
Presentation of data
Different measurements of data

Load time
Bugs/reports breaking

Return on Investment

Allowed us to better optimise pages that weren’t working previously and converting
Able to monitor tags and events live and therefore be reactive to the data

Key Insights

Do you think Data Studio delivers good value for the price?

Not sure

Are you happy with Data Studio's feature set?

Yes

Did Data Studio live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Data Studio go as expected?

I wasn't involved with the implementation phase

Would you buy Data Studio again?

Yes

Other Software Used

Parse.ly, Airtable, Dayforce

Likelihood to Recommend

Monitoring the performance of articles and pages, from traffic to revenue.

Optimise content with Data Studio

Overall Satisfaction with Data Studio