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Demandbase is a leader in ABM, but it's pricey.
September 24, 2020

Demandbase is a leader in ABM, but it's pricey.

Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Demandbase

We use Demandbase in conjunction with our clients to tap into their ABM solutions via self-service. We primarily use the audience identification platform to find the best targets based on site analytics. From there, we activate media through their platform for ad campaigns to reach their business goals.
  • The consultants are always helpful.
  • Overall strategy development is great.
  • Lots of data and insights
  • Ease of activation
  • Overall price is high.
  • Limited CRM integrations
  • Hard to tie to sales team efforts
  • High investment on agency/client side
  • Long term net returns realized slowly
  • Hard to determine full ROI
Demandbase was one of the first ABM partners in the space that I am aware of currently. While Terminus is cheaper, it does not have the same audience identity graphs and segmentation capabilities of Demandbase. This was the major differentiating factor in selection.
Their support team is always available and is very helpful. They help with set up/kickoffs along with consultation for us and the client. We have quarterly sessions to review data, progress, and next steps, which is super valuable to us.
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

Before Demandbase, we had to rely on partners to use their ABM solutions and had everything in spreadsheets. Now, we can actively use their platform to manage everything to discover audiences, segment, and activate media. We are also able to work with the client to track their target accounts and ensure they were engaged at all times.