DemandbaseOne User Review
April 23, 2025

DemandbaseOne User Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

I've used Demandbase for 2 years now & use Demandbase One as an AE to spot top tier 1 accounts and tailor who I will outreach to. It's very handy for staying focused and moving deals along faster

Pros

  • Showing me my top accounts (Tier 1s) in my book of business
  • Highlighting who is engaged from all of my accounts across the board
  • Showing me where prospects are engaging with content for information so I can tailor my outreach

Cons

  • Make the UI extra simplified
  • More on-demand rep trainings
  • Email digests in different formats
  • By sharing intent data and account engagement insights, both sales
  • & marketing teams here are on the same page about which accounts matter most.
  • Like many powerful platforms, if it’s not fully adopted by the whole GTM team, you won’t see the full ROI. Training and enablement are key.
It can feel complex at first, especially for new users, and sometimes feels like there’s too much and it’s easy to miss the value if not trained well - but once you're comfortable using it, it's super helpful for targeting and prioritising.
Similar but I find the email digests more useful.
The chrome extensions stack up fairly evenly against each other.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

When you're managing a large book of accounts, Demandbase One helps narrow focus by showing which companies are actively researching topics related to your solution. If your motion is more transactional or volume-based (e.g., hundreds of small deals), Demandbase’s deep account-level insights might be overkill.

Demandbase One Feature Ratings

6.5
Integrations with third-party software
6
Automated workflow & orchestration
7
9.3
3rd party intent signals
10
Downstream intent signals
8
Account identification
10
6.3
Standard visitor segmentation
5
Behavioral visitor segmentation
5
ABM sales intelligence
9
7.0
Automated routing and prioritization
5
Customer interaction histories
5
Personalization
8
Engagement data tracking
10
4.6
Ad campaign creation
7
Display advertising
4
Contextual advertising
4
Social advertising
4
Ad reporting and analytics
4

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