User friendly and impactful ABM marketing tool
August 07, 2025

User friendly and impactful ABM marketing tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

DemandBase One Marketing helps in Account Based Marketing, Identifying and Targeting high intent accounts, running display ads across their display network and creating audience orchestration and using it on other platforms such as Linkedin

Pros

  • Identifying Accounts with intent
  • Very intuitive UI & Amazing UX
  • Targeting using Account & Person Level List
  • Display Ad Network

Cons

  • Reporting & dashboard
  • ROI calculation of Demandbase
  • Analysis & Recommendation
  • effective targeting
  • increased advertising
  • account identification
Did not need customization much
It has helped in better targeting, reach and conversions and high intent accounts are identified and can be targeted accordingly
Because its easy to use, quick to setup new campaigns
easier to use, easier to create and analyze campaigns

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

The UX is amazing, very intuitive uses very less jargons and easy to understand. Its one of the best tools for display ads. Account based targeting is amazing and identifies high intent accounts to target

Demandbase One Feature Ratings

Integrations with third-party software
7
Automated workflow & orchestration
6
3rd party intent signals
8
Downstream intent signals
8
Account identification
9
Standard visitor segmentation
8
Behavioral visitor segmentation
8
ABM sales intelligence
8
Automated routing and prioritization
6
Customer interaction histories
6
Personalization
7
Engagement data tracking
6
Ad campaign creation
10
Display advertising
10
Contextual advertising
8
Social advertising
5
Ad reporting and analytics
7

Comments

More Reviews of Demandbase One